Overview
A fitness coaching platform implemented across both mobile and web, with closely mirrored functionality and design, built around AI-assisted, personalized coaching.
The Need
Fitness products commonly ship mobile-only, or ship web and mobile as inconsistent, separately-built experiences. This project needed a single product that felt the same whether a member was on their phone or a browser, with coaching that adapted to the individual rather than delivering a generic program.
What It Does
Members get workout programming, fitness guidance, and progress tracking, with an AI-powered layer that personalizes the coaching experience based on member activity. Progress photos, membership functionality, and class/workout features are shared consistently across both platforms.
Key Features
- Workout programming and structured fitness guidance
- Progress tracking, including progress photos
- Class and workout functionality
- Membership and account management
- Mobile app and mirrored web application with consistent functionality and design
- AI-powered personalization layered into the coaching experience
Technical Approach
A React Native mobile app and a React web application consume the same Laravel backend, so member data, programming, and progress stay in sync regardless of which platform is used. The AI personalization layer adapts coaching content and recommendations based on member activity and progress data.
Key Challenges
Keeping mobile and web genuinely at parity — not just visually similar, but functionally identical — required a shared backend contract designed up front rather than reconciled after the fact between two independently built clients.
Result
Delivered as a unified, cross-platform fitness coaching product: one backend, two production clients, and AI-assisted personalization built into the core coaching experience rather than added as a separate feature.